Museum market research has been around for two decades, but gathering data about visitors has never been as important or as sophisticated as it is now.we wonder how long visitors spend at each exhibit. Curators at the Detroit Institute of Arts used research to find out. People might visit a museum to see a Monet or a Toaster or a Textile display. What's important is it's getting them in the door.
As museums expand, they need more paying customers with local shopping malls, movie theaters, even grocery stores.
Focus, groups, exit surveys and mail-in questionnaires. Museum are exploring new ways to learn what visitors want.
Which I think is great, because if we don't have any interest, we wont enjoy the exhibition.
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